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$100 million dollar deal gives LG controlling share in brand owner Boinca, Inc.
September 15, 2021
By: Christine Esposito
LG Household & Health Care Ltd., a division of LG in Korea, has closed its deal to acquire a 56% stake in Boinca Inc., the US manufacturer that owns hair care brand Arctic Fox. The deal was valued at $100 million, according to Brutzkus Gubner, which represented Boinca in the deal. Arctic Fox is best known for its vibrant, long-lasting, semi-permanent hair dyes that are vegan and cruelty-free. Launched 2014 the range, is a bestseller on Amazon and other leading beauty retailers and has strong social media presence.
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